Global advisory standards and local expertise on an entirely Vietnamese insurtech platform

When my team and I started Saladin, we saw a paradox: the market offered hundreds of products from many insurers, yet finding a solution that truly fit was far from simple.

Individuals and businesses spent considerable time researching and comparing premiums, benefits and policy terms. With every provider offering its own products and perspective, the hardest question was sometimes not “Which product is good?” but “Which option is right for me?”

Even after purchasing insurance, a more important question remained: Who will be there for me when something actually happens? That was one of the reasons Saladin chose the path of an independent insurance broker.

From the outset, Saladin was built as a technology company in insurance. We digitise the journey from research, quotations and comparison to policy issuance, management and claims support.

But we have never believed that technology can completely replace people. Technology makes things faster, more convenient and more efficient. People make the service better and more caring.

That is why, behind Saladin’s digital experience, there is always a team ready to advise and support customers when they need us.

Saladin does not represent just one insurer. We connect customers and partners with a range of reputable insurers, helping them access, compare and choose solutions that meet their needs.

I believe a broker’s role is about more than offering choices. Its real value lies in understanding needs, assessing the market, providing professional insight and helping customers make better decisions.

Saladin’s vision extends beyond individual customers. We are building insurance infrastructure that can support many models: businesses that need insurance solutions; partners seeking to integrate insurance into their products and customer journeys; collaborators looking to build an additional income stream and service ecosystem; and technology partners that need a platform to deliver digital insurance solutions.

One platform. Multiple partnership models. Growing together for the long term.

Saladin is fortunate to have the support of international investors from Japan, South Korea, Singapore and India. We value that trust, which also gives us a responsibility to keep moving forward.

But what makes my team and me proudest is not the capital we have raised or the pace of our growth. It is every occasion when a customer finds a more suitable solution, a partner launches a new model, a collaborator builds a more sustainable career, or a customer receives Saladin’s support until their insurance benefits are settled.

Issuing a policy successfully is not the end of the journey.

I believe the true value of insurance is clearest when customers need protection. That is why we created Saladin Care to support them through the claims process, helping them understand what to do, whom to contact and how to track their benefits more conveniently and transparently.

For us, selling insurance matters less than making sure it delivers real value when customers need it.

I believe trust in insurance is not created by a single transaction. It is built over years through independence, professional expertise, technology and the way we show up when customers truly need us.

That is the Saladin we are building: an insurance platform that helps people in Vietnam choose with confidence and move forward with peace of mind.